Find and treat potentially sick animals earlier with SenseHub® Feedlot
Freedom is 24/7 monitoring to help identify animals with potential health issues early
Help optimize labour and reduce animal fallout1
Cattle often hide signs of illness, including bovine respiratory disease (BRD). This can make it very challenging, even for experienced pen riders, to find sick animals. With SenseHub® Feedlot, it has been demonstrated that animals can be pulled and treated more quickly than through traditional visual observation. The illuminating electronic ear tag makes it easy to identify and sort cattle needing attention.
Track animal status and transmit data.
Turn data into actionable insights.
Leverage insights to manage outliers.
The SenseHub® Feedlot Solution Is Simple
Electronic ear tag applied to every animal during arrival processing
Tag monitors individual biometric and behavioral data 24/7
On-site connectivity transmits data to the software platform
SenseHub® Feedlot software collects monitoring data to identify outliers
Workers receive daily alerts on preferred devices, with pull lists for at-risk animals
Ear tags illuminate automatically to help workers locate outliers
Animals can be removed promptly for further investigation
Research-proven results
Research2 at an Oklahoma feed yard showed that at closeout, the group of animals under SenseHub® Feedlot displayed a significant reduction in mortality and removals (which was defined as cattle retreated greater than 3 times) compared to the pen rider group.
Closeout health outcomes
4 day
reduction in days on feed to first BRD treatment
93%
reduction in pens entered per day
Research Parameters:
2,500 crossbred heifers, 576 avg. lbs. on arrival, 36 pens, 71 heifers per pen
Closeout health outcomes
Parameter
Days on feed at first BRD treatment
Rectal temperatures at first treatment (°C)
Overall fallout1 (%)
Pen Rider Observation
20.0
40.5
15.1
SenseHub® Feedlot Monitoring
15.9
40.1
11.1
P-value
<0.01
<0.01
<0.01
These outcomes led to a significant decrease in cattle falling out of production (due to a combination of mortality and chronic disease) in the SenseHub® Feedlot group, thereby increasing total sellable pounds compared to the pen rider group.
Additionally, the SenseHub® Feedlot system improved cattle monitoring efficiency compared to the pen rider group. These findings demonstrate that SenseHub® Feedlot can provide value to producers engaged in either the backgrounder and/or feedlot stages of beef production.
Getting started with SenseHub® Feedlot
- One-day installation
- Integrates with existing processes and major software providers
- Simple-to-use daily pull list and mobile friendly interface
- Customizable alerts and on-demand reports
- Scalable as operation needs expand
- Access your own data by preferred device as needed
- Technical support and training for best results
Freedom is knowing expert help is always at hand when you need it
SenseHub® Feedlot gives you multiple points of support, from self-guided tools to dedicated technical assistance, to resolve issues fast and ensure you get the maximum value from your investment.
We know there’s no substitute for a friendly face who’s invested in your success. Our global network of local teams work with you to ensure the success of your monitoring system, from seamless installation to ongoing technical support.
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This product is not intended to diagnose, treat, cure, or prevent any disease in animals. For the diagnosis, treatment, cure, or prevention of disease in animals, you should consult your veterinarian. The accuracy of the data collected and presented through this product is not intended to match that of medical devices or scientific measurement devices.
1 “Fallout” is defined as a sum of both mortality and chronic outcomes.
2 Comparison of SenseHub® Feedlot versus conventional human pen-riding methods in a U.S. feedlot: An interim report. 2021. Data on file.
MERCK® is a registered trademark of Merck Sharp & Dohme LLC; SENSEHUB® is a registered trademark of S.C.R. Engineers Ltd.; DATAFLOW™ is a trademark of S.C.R. Engineers Ltd. All trademarks used under license.